Is Apple calling Microsoft and Windows users poseurs?

rockstarbounce.jpg Disclaimer for the easily-offended OS zealots: Let me start out by saying that this is not a dig against Windows or Windows users. I’ve got Windows XP and Windows 2000 on my desk, in addition to Mac OS X, OpenBSD, and Linux. I’m simply pointing out an observation that I made with Apple’s latest ad campaign.

So, Apple has finally released iTunes for Windows and updated their respective ad campaigns with dancing silhouettes of trendsetters bumping and grinding to a selection of music from different genres. The ads are named Dance, Hip Hop, and Rock, and I found something rather interesting with the spliced lyrics in Dance.

The soundtrack to Dance is a remix of Jason Nevins’s Rockstar Classic Club Blaster-Edit, which is a remix of N.E.R.D.’s Rockstar. Not only did I immediately recognize the lyrics the first time I saw Dance, but I also made a note of the fact that the ad starts in on the second chorus! I also remembered that the original song had something to do with “fucking poseurs” and how “it was your dream to be like us”.

Maybe I’m reading too much into the ad and I’m giving Apple’s ad agency way too much credit. Maybe this is Apple’s way of giving Microsoft a subliminal jab in the ribs? Who knows…but it’s damn funny!

iTunes. Now for Windows.

Spliced lyrics to Apple’s remix of Rockstar:

You think that you don’t have to ever quit
You think that you can get away with it
You think the light won’t be ever lit
It’s almost over now
Almost over now

You can’t be me I’m a Rock Star
I’m rhyming on the top of a cop car
I’m a rebel and my .44 pops far
It’s almost over now
It’s almost over now

Yes, you ain’t heard that we swallow guys
It’s too damn late to apologize
When you see the mantle or will you see the skies
It’s almost over now
It’s almost over now

You think that you don’t have to ever quit
You think that you can get away with it
You think the light won’t be ever lit
It’s almost over now
Almost over now

Full lyrics to N.E.R.D.’s Rockstar:

It’s almost over now
It’s almost over now

You think the way you live’s okay
You think posin’ will save your day
You think we don’t see that you’re running
Better call your boys ’cause I’m coming

You can’t be me I’m a Rock Star
I’m rhyming on the top of a cop car
I’m a rebel and my .44 pops far
It’s almost over now
It’s almost over now

Yes, you ain’t heard that we swallow guys
It’s too damn late to apologize
When you see the mantle or will you see the skies
It’s almost over now
It’s almost over now

You think that you don’t have to ever quit
You think that you can get away with it
You think the light won’t be ever lit
It’s almost over now
Almost over now

Something’s on your chest better get it off
There’ll be no one left when we set it off
We ain’t gonna take it no more
Since It’s almost over now
Almost over now

You have plenty of time there was no rush
But it was your dream to be like us
You’re in dreamland so you don’t care
And as you wait we’re standing there

You don’t succeed ’cause you hesitate
You think we’re fly but we levitate
Just be yourself don’t ask us why
‘Cause if you don’t we’ll make you fly

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